Foundermade · Presence to Pipeline™

Here's how your next
4 client calls get booked -
in the next 60 days.

I work with a small number of founders each quarter to build the same thing: a LinkedIn presence that quietly turns readers into real conversations. This page walks you through exactly how we'd do it together - so you can see the whole process before we even talk.

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Before we go anywhere - let me explain what we're building

A pipeline, defined

When I say "pipeline," I mean something very specific. Not your followers. Not your reach. Not your open rate. A pipeline is a steady flow of qualified people who reach out to you first - because they've read your content, understood what you do, and decided they want to talk.

Most of the founders I work with already have channels that work - referrals, past clients, sometimes a team running outbound. A pipeline doesn't replace any of that. It's the layer underneath - the one that keeps producing conversations when everything else slows down.

This is what we're going to build together.

Before we start working together
  • Revenue depends on who you know that month
  • You chase every lead manually
  • A slow month feels like panic mode
  • Next quarter is anyone's guess
By the end of our 60 days
  • Qualified prospects find you through content
  • Inbound DMs and calls arrive consistently
  • You get to choose who to work with
  • Growth feels predictable, not lucky
Why we're here

Here's what I've noticed
working with founders like you.

Every founder who books a call with me tends to say some version of the same thing. If one of these sounds like you, you're in the right place - and I already know how we'll fix it.

"I'm posting, but nothing happens."
You show up consistently. You get likes from your colleagues. Maybe your mom drops a comment. But no one who could actually hire you is in your DMs - and you're starting to wonder if the algorithm has something against you. It doesn't. Your content is doing the wrong job.
"Referrals are the only thing that works."
And when they do, they're incredible. But when they slow down - around a holiday, a slow quarter, a market shift - you feel it immediately. You need something that keeps producing conversations even when your network is quiet.
"I don't have time to post daily."
You shouldn't. You run a business. If someone tells you the key to LinkedIn is 5 posts a week and 3 hours of engagement daily, they're not describing a system - they're describing a second job. We build something better than that.
"I have followers. I don't have clients."
Building an audience and building a pipeline are two different projects. Both feel good, but only one pays. If your engagement is up and your calendar is empty, we're going to change what your content is optimized for.
The Process

Here's exactly how
we'll do this together.

Every founder I work with goes through the same three phases. I'll walk you through what happens in each one - so by the time we're on our call, you can already picture the whole journey.

1
Weeks 1-2 · Presence
We build your presence
I start by getting to know your business - your best clients, your point of view, what you actually want to be known for. Then I rebuild your LinkedIn profile and craft the specific angle that makes decision-makers stop scrolling. You'll have one clear message, one clear buyer, and one clear direction by the end of week two.
2
Weeks 3-6 · Publish
We publish three times a week
Together, we ship 12 posts across four weeks. Each one has a job: attract the right buyer, prove why you're different, or move someone toward a conversation. You approve every post before it goes live, and I turn each long-form idea into four formats so we're never starting from a blank page.
3
Weeks 6-8 · Pipeline
We turn readers into calls
This is where everything connects. I build your lead magnet, set up your DM conversation flow, and install the follow-up sequence that makes sure no warm reader falls through the cracks. By day 60, your presence is doing the work - even on days you don't post.

"The way I measure success isn't followers or reach or engagement. It's conversations - real ones, with people who can actually hire you. That's the only number I care about."

- Helen Rose, Founder of Foundermade
Who I work with

I help founders whose
clients buy trust.

My work fits best when your service depends on expertise, relationship, and conviction - and when one client is worth $25K+ a year to your business. If that's you, LinkedIn should be your most reliable channel for finding new work. Right now, it probably isn't. That's what we'll fix.

Solo Consultants
Agency Owners
Business Coaches
Boutique Firm Principals
Fractional CMOs / CFOs / COOs
B2B Service Founders
Where I'm not the right fit: if you're selling physical products, running an e-commerce brand, building a personal following as an influencer, or you need someone to write viral hooks. My work is for high-trust, high-ticket service businesses - that's where I do my best thinking.
Let's talk

Ready to see what
your first 60 days look like?

Grab a free 30-minute strategy call with me. I'll walk through your LinkedIn, tell you exactly what's working, what isn't, and what I'd change in the first two weeks - whether or not we end up working together. My calls run during US business hours across all four time zones.

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Not a sales call. Just a clear diagnosis you can use whether or not we work together.